Hello Gorgeous! Thanks for stopping by.... HelloGorgeousGuide.com is the online companion to "Hello Gorgeous! Beauty Products in America '40s-'60s " by Rachel C. Weingarten was chosen by the New York City Public Library as one of the books for the teen age for 2007!!!! (Catch me before I swoon)   "For a glimpse of what cosmetics marketing used to look like, flip through the recent book “Hello Gorgeous!” a collection of beauty-product advertising images from the 1940s, 50s, and 60s." Rob Walker, New York Times Magazine   " Few people recall that Barbra Streisand tore her dress that night she held her Oscar in the air and said, "Hello, Gorgeous!" Now, Rachel Weingarten tears the fancy frock off the beauty industry in a gorgeously illustrated and hilarious book." - Buck Wolf, ABC News ***NEWS*** Rachel's next Book Career and Corporate Cool(TM) will be out 07/07 Pull up a lounge chair babycakes, and get comfy as you sip a groovy cocktail and explore this celebration of cosmetics, kitsch and cool...   Register for giveaways, events, invitations and updates... Hello Gorgeous! Reading Guide   Since ancient times, women have fantasized about  the proverbial fountain of youth.  A recent report states the international cosmetics industry is worth about $150 billion dollars annually.  To put this in historical perspective, in 1949, the annual income hovered at considerably below $2,000.00 per capita.  In our own times, there are face creams and treatments that retail for $2,500.00 for a monthly supply.  Women are spending more money than ever before to keep looking young, supple and in a word, gorgeous.    In "Hello Gorgeous! Beauty Products in America '40s-'60s,"(Collectors Press 6/06) beauty authority, marketing expert and author Rachel Weingarten explores not only the history of cosmetics in the mid last century- but also the ways that advertising, formulations, exhortations and attitudes about women's spending power have evolved.     This stylish compact coffee table book includes a concise history of cosmetics, witty and frequently irreverent commentary on the evolution of beauty products, over 300 advertising images, 100 bits of beauty trivia, comments from advertising and beauty industry insiders and more...Hello Gorgeous! on MySpace (add Hello Gorgeous! to your blog- let's kick Dan Brown out of the #1 spot :)

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