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July 5, 2006: For Immediate Release |
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Ready For A Beauty Flashback?
Henri Bendel Says “Hello Gorgeous!”: Fifth Avenue Retailer
To Host
Unique and Interactive Retro-Inspired Beauty Event July
11-17
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Leading-edge New York fashion and beauty retailer Henri
Bendel will host a unique beauty event July 11-17 inspired
by the new book Hello Gorgeous! Beauty Products in
America, ‘40s-’60s”,
a chic social commentary on beauty advertising through the
decades. |
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For
one week, Bendel’s Fifth Avenue Atrium will be transformed
into a delightfully retro and interactive beauty shopping
experience. Shoppers will be invited to treat themselves to
a makeover and beauty consultation while seated with a
makeup artist at a funky vintage kitchen table (just like
the one grandma used to have!), or within a vintage ‘50s
bedroom setting straight from a teen-queen’s daydreams. Clad
in matching pastel hostess aprons, beauty experts from three
of Bendel’s top-selling indie cosmetic brands –
BeneFit,
Pout and
Tarte – will be on hand to present customers with
the latest trends in summer beauty, plus a few timeless
looks with a decidedly vintage flair. “Beauty Flashback” and
“Five Minutes to Fabulous” makeovers, smoky mod-inspired
eyes, ruby pin-up girl lips, and bombshell false lashes are
just a few of the retro-glam treats on offer. In addition,
vintage advertisements from the book will be featured in Bendel’s windows and within the store.
Visitors to Bendel’s will also have the opportunity to enter
to win one of two Hello Gorgeous! travel packages
complete with accommodations, spa treatments, and other
glamorous goodies. |
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“Hello Gorgeous!
Beauty Products in America, ‘40s-’60s”
(ISBN: 1933112182, 5/06) by noted beauty
authority, marketing expert and author Rachel Weingarten was
named one of the top five “cool…pop culture” books for 2006
by USAToday.com, and was selected as one of Publishers
Weekly’s featured picks for spring. Hello Gorgeous!
includes commentary by industry experts including Joy Behar,
co-host of “The View”; cosmetic entrepreneurs Jean and Jane
Ford of Benefit Cosmetics, and Dr. Nicholas Perricone;
musician Ben Lee; athlete Rebecca Lobo; and numerous
advertising, marketing and magazine insiders.
Rachel Weingarten will sign copies of her book at Henri
Bendel on Wednesday, July 12 from 5-8 pm and Sunday, July 16
from noon to 8 pm.
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Henri Bendel
is one of Manhattan’s chicest shopping environments. A
destination for the world’s most stylish shoppers, Bendel's
landmark store on Fifth Avenue is famous for unique events,
frequent celebrity sightings, and dramatic window displays.
With an unmistakable sense of style and a keen eye for the
new and the next in apparel, accessories and cosmetics,
Henri Bendel has long influenced the shape of American
fashion. Today, Bendel's signature brown-and-white striped
shopping bags can be spotted swinging from the arms of
trend-setting women around the world.
For more information,
please contact Jill Evans jille@gtkgroup.com 646.318.1857
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