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Beginning
in the 1940s, women’s increased buying power allowed them the
luxury of beautification, and beautify they did! Showcasing over
300 illustrated advertisements of the time, Hello Gorgeous!
looks at the products that became staples for generations of
women, and set the standard for innovations in the industry.
Everything from skin care to hair
products, from razors to toothpaste were touted as the key to
eternal youth and womanly appeal, and they’re all here, from
Camay to Prell to Lustre Crème. The cheeky and clever commentary
explores the science, the stats, and the little-known secrets of
the formative years of female beauty.
The book includes quotes and
observations from beauty insiders, advertising and marketing
experts and social commentators
Click for
sample pages. Make sure
to scroll down on each page of this site for fun beauty trivia...
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