Hello Gorgeous! Thanks for stopping by....

HelloGorgeousGuide.com is the online companion to

"Hello Gorgeous! Beauty Products in America '40s-'60s" by Rachel C. Weingarten

Pull up a lounge chair babycakes, and get comfy as you sip a groovy cocktail

and explore this celebration of cosmetics, kitsch and cool...

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      Hello Gorgeous! has been featured in and gotten rave reviews from publications and websites including the NY Times, ABCNews.com, Publisher's Weekly(a featured pick for spring), the NY Sun, Chicago Sun Times, USAToday.com (where it was called one of the top five "cool...pop culture" books of '06), Bust magazine, Pages Magazine, NY Social Diary, The Fashion Week Daily and many others....  
      Here's what they're saying:  
      "Few people recall that Barbra Streisand tore her dress that night she held her Oscar in the air and said, "Hello, Gorgeous!" Now, Rachel Weingarten tears the fancy frock off the beauty industry in a gorgeously illustrated and hilarious book." - Buck Wolf, Entertainment Producer, ABC News  
"A collection of vintage advertisements, social history and startling factoids...It's a hoot to flip through. And you learn things in much the same way your pores absorb loose powder....Keep it on the Empire tea table next to the fainting couch, or give it to the girlfriend who can get lost for hours at Sephora....Get hooked on this book" Chicago Sun Times  
New York Sun New York Times ABC News
"Beauty is a serious business for Rachel Weingarten. The Brooklyn-based journalist- a former celebrity makeup artist-writes about beauty for magazines and works as a cosmetics marketing consultant... Her new book, Hello, Gorgeous! looks at the business of beauty over three decades and how it reflected what was going on in the country.” Pages magazine  
New York Daily News Bust magazine

AOL Book Maven

"Take a look at this sweet midcentury beauty book...Loaded with fun facts about the beauty industry, past and present the book examines how advertising evolved from selling products to selling promises of a better life... The book reclaims the beauty boom as a girls’ club, paying homage to beauty moguls Estee Lauder, Helena Rubinstein and Elizabeth Arden.” Bust magazine  
USAToday.com Fashion Week Daily Publishers Weekly    
   
Publishers Weekly BEA Show Daily DC Style CitySearch
"Hello Gorgeous!, a new Mother's Day-worthy book by Rachel Weingarten... examine[s] the beauty products and beauty advertisements of the 1940s, '50s, and '60s... Her observations about the beauty trends of the era are interspersed with fun facts and photos of the product advertisements.” The NY Sun  
"A hot new book....Rachel Weingarten's celebrated new book, "Hello, Gorgeous," [is] a fun social commentary on beauty advertising through the decades." Citysearch.com
New York Social Diary Pages magazine Chicago Sun Times  

Veronika Asks is a wonderful site set up by a 16 year old book worm from France.  Read Veronika's interview with Rachel here

WGSN

 

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